I've been playing the website / SEO game for about 13 years now. I peaked in 2013 when I could race any new content to the top of google in less than a day.
But first, have you ever heard the humorous story that goes something like this?... (condensed)...
A business man visits a 3rd world native fisherman while on vacation at some exotic place. The native fisherman is fishing in the story, being interrupted by the biz man.
He gives the native advice on how to scale up his operation, which goes about 3 or 4 levels deep, where its obvious the native will do nothing but work heavy ambitions for the entire prime of his life.
The native asks leading questions, like a child... "and then what do I do? ...and then what do I do?"
And the story ends where as a reward to a life well planned and lived the native can go fishing every day in some exotic place and enjoy his leisure time.
I've found a similar humorous outcome in web design.
I've learned several languages for the web, practically worshipped the god of SEO, and structured my pages in such a way that almost every service could properly represent the content on my page (ie, microdata, structured data)
... and after all of this ... I finally realized the obvious...
How did I ever miss this very very basic truth: Some of the most popular content on the web doesn't give a #### about any of this.
Beyond that, webcrawlers and search engine algos probably don't care that much either. (and yes, I say this as an experienced web dev)
So now I'm back where I started 13 years ago: Fishing in my native village by means of websites that are built on simple HTML, lightweight, and completely abandoning the higher theories previously mentioned.
Has anyone else taken this path? I'd love to know how its gone for you.
Comments URL: https://news.ycombinator.com/item?id=24311684
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